SCHEELS All Sports

About Us

SCHEELS is a destination sporting goods store with 28 locations in the U.S.A.. n May 2020, SCHEELS opened its doors in The Colony, Texas at Grandscape Texas. With 331,000 square feet, The Colony is the largest SCHEELS store within the company.

The Colony SCHEELS offers over 85 specialty shops to provide an incredible selection of sporting goods, clothing, shoes, and more from trusted brands. If you’re interested in sports, this sporting goods store carries a large selection of the best gear for football, baseball, basketball, golf, and many other sports from brands like Wilson, Travis Mathew, Under Armour, and more. If you enjoy the outdoors, shop our selection of sporting goods for hunting, fishing, camping, hiking, and more. Plus, The Colony SCHEELS carries clothing and shoes for men, women, and kids from top brands like Nike, adidas, Patagonia, Crocs, and more.

In addition to the variety of specialty shops, our team of associates truly sets SCHEELS apart. As an employee-owned company, SCHEELS provides the best training in retail for its career associates. Our friendly associates are passionate and trained in their specialized area so they can provide the best customer experience. With a knowledgeable team, you can be confident in finding the right gear for your passion.

The Colony SCHEELS shopping experience also includes a variety of different attractions, experiences, and photo opportunities throughout the store. Whether you want to ride the 65-foot Ferris wheel or spend time playing arcade games, this sporting goods store really does have something for everyone.