Digital Marketing Specialist

Position Title: Digital Marketing Specialist
Reports to: Director of Marketing & Communications
Status: Part-Time – Exempt, 20 hours/week 
Location: Hybrid or In-person

The Digital Marketing Specialist plays a key role in advancing the organization’s mission by expanding awareness, deepening community engagement, and inspiring action through digital channels like Google Ads, social media, and digital advertising. This position focuses on using targeted digital strategies to help the community understand who United Way is, what we do, and why our work matters—positioning the organization as a trusted leader and subject-matter expert on the issues impacting local families and individuals.

Working closely with the Marketing Director, the Digital Marketing Specialist executes targeted digital campaigns that elevate United Way’s impact, connect people to resources, and inspire involvement through giving, volunteering, advocacy, and partnership.

This position is well suited for an experienced marketing professional seeking meaningful, flexible work while contributing skills toward measurable community impact.

Specific Responsibilities:

• Design and execute digital marketing campaigns to increase community awareness, participation, and support
• Manage and optimize our Google Ad grant to reach targeted audiences searching for information, services, and ways to get involved
• Build and deploy Feathr campaigns to support awareness initiatives, events, fundraising, and engagement
• Create, schedule, and publish mission-centered content across social media and digital platforms that reinforces United Way’s role as a trusted community leader and connector
• Support website updates, landing pages, and optimization, especially for AI-enabled search engines (GEO/AIEO) to improve performance and user experience
• Monitor digital performance metrics (reach, engagement, conversions) and provide insights to inform future campaigns and strategies
• Collaborate with internal teams to translate programs, data, and community outcomes into accessible, audience-centered digital messaging
• Ensure digital content reflects United Way values, brand standards, and accessibility best practices
• Stay informed on digital marketing trends and tools relevant to nonprofits, awareness-building, and cause-based engagement

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, or a related field preferred
• 3+ years of professional experience in marketing, digital communications, or related roles
• Experience managing Google Ads and digital advertising platforms; familiarity with Feathr or similar tools strongly preferred
• Strong writing and messaging skills with the ability to communicate impact clearly and authentically
• Comfort using data, SEO, and performance metrics to improve awareness and engagement efforts
• Highly organized and dependable, with the ability to manage priorities within a part-time schedule
• Self-directed professional who works well independently while collaborating with a mission-driven team
• Nonprofit, advocacy, or community-based marketing experience a plus
• This role welcomes experienced professionals returning to the workforce who are seeking flexible, part-time work with purpose

Send cover letter, resume, and portfolio to Marci Pritts at marci@unitedwaydenton.org. Position open until filled.